Effective Communication is communication between two or more persons wherein the intended message is successfully delivered, received, and understood.
In other words, communication is said to be effective when all the parties (sender and receiver) in the communication, assign similar meanings to the message and listen carefully to what all have been said and make the sender feel heard and understood. In the business context, communication is effective if the information shared among the company employees contributes towards the organization’s commercial success.
Effective communication includes not just the way you use the words but also covers several other skills such as, non-verbal communication, ability to understand your own emotions as well as of the other person with whom you are communicating, engaged listening, ability to speak assertively, etc.